The latest news reaching our desk discloses that this highly billed reality TV show has roped in leading pan African mobile phone service provider Airtel as its headline sponsor.
This development was confirmed by both Airtel Malawi and Multichoice Malawi.
“It’s indeed true that Airtel is the sponsor of this year’s Big Brother Africa show,” Multichoice Malawi Marketing manager Chimwemwe Nyirenda confirmed.
The much awaited show which is kicking off on May, 26 2013 will feature 28 contestants from 14 counries across the continent who are to live in a closed house for over 90 days competing for a whopping $US300,000 grand prize.
Participating countries include, Angola,Botswana,Ethiopia,Ghana, Kenya,Malawi,Nigeria,Siera Leone,South Africa,Tanzania,Uganda,Zambia and Zimbabwe.